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Guide Jan 10, 2024 Jacques Dercksen

Ethical AI: Protecting Data in the Digital Age

Data privacy is the foundation of trust in AI. For South African businesses, this means navigating the Protection of Personal Information Act (POPIA) while staying competitive in a global market.

POPIA & AI: What You Need to Know

Transparency and data minimization are key pillars of an ethical AI strategy. When training models or utilizing LLMs, businesses must ensure that person-identifiable information is handled with extreme care.

Best Practices for Compliance

  1. Explicit Consent: Ensure that your AI data collection pathways are transparent to the user.
  2. Data Anonymization: Use robust techniques to strip PII before feeding data into processing pipelines.
  3. Local Sovereignty: Be aware of where your data is being processed; keeping logic within South African borders or compliant zones is often a legal requirement.

At Ai Dynamic Advisory, we believe that 'Ethics by Design' is not just a legal requirement but a competitive advantage. Companies that respect data privacy build stronger, more resilient brands.

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